![]() ![]() Consumers willingly trade their personal data for access to valuable services that don’t cost them a cent, they argue. Tech industry allies denounce Zuboff’s thesis as conspiracy-minded hyperbole. “She’s a rock star.”Įarly on, Zuboff realized researchers had missed the importance of the ambient data that digital services collect - where we use them, for how long, what we like, what we linger on and with whom we associate.īut Zuboff saw that this data wasn’t just an unexpected byproduct, says Chris Hoofnagle, a University of California-Berkeley privacy expert. ![]() House of Lords member who spearheaded child-protection rules limiting how apps gather data and tempt kids to linger online. Zuboff has “put the language of economics around the experience that we all know we’re having,” says Beeban Kidron, a film director and U.K. ![]() privacy bills and wrote a 34-page policy paper for the House Judiciary Committee, whose antitrust panel is studying Big Tech’s potential abuse of its market dominance. She offered input on several pending U.S. ![]()
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